Services + Expertise

Marketing strategy

Failing to plan is planning to fail, period. Without a strong foundational strategy, any marketing endeavor or campaign is doomed from the start!

I work with you to ensure we cover all our bases and put systems in place that are easily scalable without having to be rebuilt or wildly adjusted. From Day 1, we work smarter…AND harder!

Social Media expertise

Being on Social Media is important, but 98% of people simply don’t understand what they’re doing. I work with you to both educate you on the mediums while making sure you’re getting your money’s worth.

If I can help you understand the method to the madness, you’ll begin to realize why everyone else is doing it wrong!

Social Media Management, Curation, and Automation

Posting random photos from your iPhone to your business account is a recipe for an ugly profile that lacks engagement. The purpose of your business SM channels is to be a digital personification of your business. You wouldn’t allow an employee to come into work in a tank top and shorts, that’s what a poorly curated post looks like in your feed!

My career began in Social Media, and I have mastered the art of advanced planning, curation and automation. Allow me to show you just how easy it can be to have a professional looking social presence!

360 Marketing strategy

Picture this, you’re given a picture of a puzzle and a pile of puzzle pieces, but there are clearly more pieces than you need, many more in fact. That’s essentially what the “marketing mix” is!

I am a master puzzle maker when it comes to crafting plans and campaigns that leave no stone unturned.

Audit & Evaluation

The tried and true scientific method is far and away the best resource for any marketer. No campaign is ever perfect, there are always tweaks or adjustments to be made to improve on efficiency or engagement with your audience. As in business, being complacent with any strategy is simply allowing someone else to become better than you. When you work with me, we lead the race from pillar to post!

Keen Eye

Almost daily, I see an ad or execution and simply think to myself “wow...how many people saw this and thought it was good work?”

Paramount to my arsenal is a keen and honest eye when it comes to creative execution. I try to put myself in the position of the person whom this message is for and work backwards from there.

Oftentimes, the best creative ideas don’t match buyer behavior, but the RIGHT ideas, do!

Media game planning

Let’s face it, having a marketing budget is a daunting task. You’re given a dollar figure and have no idea how to best use those dollars.

My experience in creating a “Game Plan” for any size budget, backed by statistical reasoning and alternatives based on sentiment, is top shelf.

We’ll find a strategy we both agree with and adjust as the data starts to flow to ensure we’re being “penny-wise, not dollar foolish”.

Paid Social media master

Social Ads are at the forefront of opportunity in the consumerist world, but many are simply throwing away dollars into a black hole with their strategies, or lack thereof. My skills as a media planner combined with my insights into psychology and sociology position me as the best resource you could have with your Facebook and Instagram campaigns.

We start on the right foot and gain traction as the data directs our path!

Research & Persona Development

Good ideas are nothing without research, that’s why I take immense pride in my ability to be unbiased in my advice and recommendations.

You’ve probably met someone who thinks of most of the details, now meet someone who thinks of ALL of the details.

Brand Build-Outs

Day in, and day out, I walk the city of NYC and notice horrible brands, with seemingly no strategy behind them. No reasoning for the colors used, no analysis as to who the brand needs to be targeted at, and the list goes on.

When we work together to build a brand, I help you realize there’s 3 sides to every impression, what you mean, what the audience perceives, and then how the audience perceives what you mean. Without thinking of all three, you’re failing to understand the human psyche!

Copywriting expertise

Writing is at the core of everything we do, whether that be typing on an iPhone or a handwritten letter. My extensive background in copywriting, both personal and professional, allows me to craft the perfect sentences to match the meaning.

My favorite part of the collaborative process is speaking a sentence written and hearing nothing but an audible *gasp*!

Podcasting

Everyone is creating a podcast these days, it’s easily one of the fastest growing mediums available for content in 2019. The thing is, very few actually have the infrastructure and strategy from Day 1 to be successful in the long-term. I work side-by-side with you to develop a formula that’s easily repeatable, scalable, and at the end of the day (ideally) profitable!